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Reply to topic Nike Exiting Golf Equipment Business

Nike Exiting Golf Equipment Business
gbrian
Site Admin
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Joined: 30 Jul 2007
Posts: 5238
Location: Petaling Jaya
3536 MYGOLF
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Nike Focuses Golf Footwear And Apparel, Transitions Out Of Golf Equipment



NIKE, Inc. announced today that it will accelerate innovation in its Golf footwear and apparel business and will partner with more of the world’s best golfers. With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags.

“We’re committed to being the undisputed leader in golf footwear and apparel,” says Trevor Edwards, President, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” says Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”


(source: http://news.nike.com/news/nike-focuses-golf-innovation-on-footwear-and-apparel-transitions-out-of-equipment)


~~~~~ENDS~~~~~


Nike Golf Timeline

1984: Nike introduces its first line of golf shoes, including one called the Turnberry.

1985: Seve Ballesteros is the first tour player to sign with Nike.

1986: Nike signs its first college golf team, the University of Georgia women.

1993: Nike takes over sponsorship of the former Ben Hogan Tour. In the first Nike Tour Championship, held at Oregon's Pumpkin Ridge, David Duval wins.

1996: Newly turned pro, Tiger Woods signs a reported five-year, $40 million contract with Nike.

1996: Nike launches the first line of Tiger Woods shoes.

1997: Woods wins the Masters by a record 12 strokes.

1998: Nike introduces it first line of golf ball, four different versions of the Precision.

1999: Glen Day wins at Hilton Head, becoming the first player to win on Tour using a Nike ball.

1999: Nike releases a TV commercial featuring Woods juggling a golf ball with the face of his wedge for nearly 30 seconds.

May 2000: Woods announces he is switching to a Nike ball. Previously he has played Titleist.

2000-01: Woods accomplishes the "Tiger Slam," winning the next four majors - U.S. Open, The Open, PGA Championship, Masters - with a Nike ball.

2001: Woods signs a reported five-year, $100 million extension with Nike.

July 2001: Duval, playing Nike Forged Blades in The Open, becomes the first player to win a tournament using Nike clubs.

January 2002: Nike introduces its first clubs at the PGA Merchandise Show.

2003: Nike passes Etonic to move up to No. 2 in golf footwear, behind only FootJoy.

February 2003: In an interview with Golf magazine, Woods' rival, Phil Mickelson, says Woods "has inferior equipment. Tiger is the only player who is good enough to overcome the equipment he's stuck with."

2004: Nike launches its ad campaign featuring "Frank," Tiger Woods' talking headcover.

April 2005: Woods sinks his miracle chip shot at the 16th hole of the Masters. The ball hangs on the edge of the cup, Nike logo fully visible, before tumbling in for a birdie.

2006: Woods signs another extension with Nike.

2007: Nike is the first equipment company to introduce a square-headed driver.

2008: Cindy Davis named Nike Golf president, replacing Bob Wood.

January 2013: Rory McIlroy signs a reported 10-year, $200 million deal with Nike.

July 2013: Woods signs a fourth contract extension with Nike. Terms are not disclosed.

June 2016: Nike announces that sales at its golf division fell 8.2 percent to $706 million in the fiscal year that ended in May, making it the company’s worst performing major category

August 2016: Nike announces that it plans to "transition out" of golf equipment, instead focusing solely on its footwear and apparel business.


(source: http://www.golfchannel.com/news/golf-central-blog/nike-golf-timeline/)


Last edited by gbrian on Thu Aug 04, 2016 3:05 pm; edited 2 times in total

_________________
Driver: TaylorMade M2
Woods: TaylorMade M2 (3 woods), TaylorMade V Steel (5 woods)
Hybrid: TaylorMade Burner 08 Rescue 3i
Irons: Saqra Forged INB-213CB (5-P)
Wedges: Grindworks Forged 86E-Grind ( 50 & 58 ), Titleist Vokey SM5 (54) M-Grind
Putter: TaylorMade Corza 72 Ghost Tour
Balls: Titleist ProV1, PRoV1x
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KH Lee
Nagaria Committee (2010)

Gender: Gender:Male
Joined: 19 Mar 2008
Age: 43
Posts: 1100
Location: Subang Jaya
670 MYGOLF
Reply with quote
Nike quitting the golf equipment biz... Adidas trying to dump Taylor Made... Looks like everything will be back to what it used to be. Interesting to see which equipment the top Nike guys will be using.. Very Happy

_________________
Driver: ping G30
Hybrid: Cobra Baffler
Irons: Callaway RAZR X Forged
Wedges: Cleveland Tour Action
Putter: Too many... i confuse myself

GOLF: To get a little white ball into the little white cup... how hard can it be..? Buy me a beer and i'll tell ya.. Smile
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azri
Member

Joined: 03 May 2010
Age: 41
Posts: 347
206 MYGOLF
Reply with quote
Wahlau... Let's hope there's enough manufacturer to keep the price down... And my current gear became collectors item.. Soon..
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Nike Golf Timeline
gbrian
Site Admin
Site Admin

Gender: Gender:Male
Joined: 30 Jul 2007
Posts: 5238
Location: Petaling Jaya
3536 MYGOLF
Reply with quote
Nike Golf Timeline

1984: Nike introduces its first line of golf shoes, including one called the Turnberry.

1985: Seve Ballesteros is the first tour player to sign with Nike.

1986: Nike signs its first college golf team, the University of Georgia women.

1993: Nike takes over sponsorship of the former Ben Hogan Tour. In the first Nike Tour Championship, held at Oregon's Pumpkin Ridge, David Duval wins.

1996: Newly turned pro, Tiger Woods signs a reported five-year, $40 million contract with Nike.

1996: Nike launches the first line of Tiger Woods shoes.

1997: Woods wins the Masters by a record 12 strokes.

1998: Nike introduces it first line of golf ball, four different versions of the Precision.

1999: Glen Day wins at Hilton Head, becoming the first player to win on Tour using a Nike ball.

1999: Nike releases a TV commercial featuring Woods juggling a golf ball with the face of his wedge for nearly 30 seconds.

May 2000: Woods announces he is switching to a Nike ball. Previously he has played Titleist.

2000-01: Woods accomplishes the "Tiger Slam," winning the next four majors - U.S. Open, The Open, PGA Championship, Masters - with a Nike ball.

2001: Woods signs a reported five-year, $100 million extension with Nike.

July 2001: Duval, playing Nike Forged Blades in The Open, becomes the first player to win a tournament using Nike clubs.

January 2002: Nike introduces its first clubs at the PGA Merchandise Show.

2003: Nike passes Etonic to move up to No. 2 in golf footwear, behind only FootJoy.

February 2003: In an interview with Golf magazine, Woods' rival, Phil Mickelson, says Woods "has inferior equipment. Tiger is the only player who is good enough to overcome the equipment he's stuck with."

2004: Nike launches its ad campaign featuring "Frank," Tiger Woods' talking headcover.

April 2005: Woods sinks his miracle chip shot at the 16th hole of the Masters. The ball hangs on the edge of the cup, Nike logo fully visible, before tumbling in for a birdie.

2006: Woods signs another extension with Nike.

2007: Nike is the first equipment company to introduce a square-headed driver.

2008: Cindy Davis named Nike Golf president, replacing Bob Wood.

January 2013: Rory McIlroy signs a reported 10-year, $200 million deal with Nike.

July 2013: Woods signs a fourth contract extension with Nike. Terms are not disclosed.

June 2016: Nike announces that sales at its golf division fell 8.2 percent to $706 million in the fiscal year that ended in May, making it the company’s worst performing major category

August 2016: Nike announces that it plans to "transition out" of golf equipment, instead focusing solely on its footwear and apparel business.


(source: http://www.golfchannel.com/news/golf-central-blog/nike-golf-timeline/)

_________________
Driver: TaylorMade M2
Woods: TaylorMade M2 (3 woods), TaylorMade V Steel (5 woods)
Hybrid: TaylorMade Burner 08 Rescue 3i
Irons: Saqra Forged INB-213CB (5-P)
Wedges: Grindworks Forged 86E-Grind ( 50 & 58 ), Titleist Vokey SM5 (54) M-Grind
Putter: TaylorMade Corza 72 Ghost Tour
Balls: Titleist ProV1, PRoV1x
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Nike Exiting Golf Equipment Business
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