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Reply to topic Taylormade SLDR S family of Metalwoods and SLDR Irons

Taylormade SLDR S family of Metalwoods and SLDR Irons
TaylorMade Golf Malaysia
TaylorMade Golf Malaysia

Joined: 13 Nov 2007
Posts: 36
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Carlsbad, Calif. (May 6, 2014) – Since its debut in August of last year, SLDR has been the No. 1 driver on Tour. Today, TaylorMade Golf Company announces SLDR S – the next iteration of the successful metalwood franchise – engineered to provide distance for golfers of all abilities and swing speeds through high-lofted metalwoods. In addition, TaylorMade Golf Company, the No. 1 brand in the game, expanded its successful SLDR equipment franchise into the iron category with the introduction of the SLDR iron – engineered for golfers seeking a modern-classic shape and size and finish, combined with improved Speed Pocket technology* makes SLDR irons the complete iron package.

SLDR S Family of Metalwoods Provide Distance for All
The SLDR S line features TaylorMade’s renowned low forward center of gravity (CG) placement – a recent TaylorMade engineering feat wherein weight is re-located to the front of the head to promote faster ball speed, a higher launch angle and a lower spin-rate. TaylorMade discovered that adding loft to drivers engineered with low forward CG characteristics results in astounding leaps in distance.

“It’s no secret that high launch and low spin maximize driver distance, but some players think that only Tour pros can benefit from lofting up with low forward CG,” said TaylorMade Chief Technical Officer, Benoit Vincent. “This is simply not true. By lofting up, you can generate serious distance regardless of swing speed with SLDR S, which has low and forward CG properties, along with a sliding weight that assists shot shape.”

The well-documented benefits of lofting up inspired TaylorMade Golf to release high-lofted SLDR S drivers – they will be available in 10°, 12°, 14° and 16°. In addition, an elegant satin silver crown paired with a black-button back deliver awe-inspiring aesthetics for the SLDR S family – which includes a 460cc driver, fairway woods and Rescue clubs.

SLDR S fairway woods and Rescues feature a larger footprint and a shallower face compared to SLDR. They are shaped and crafted to be more playable for golfers of all swing speeds and abilities.

Each club in the SLDR S lineup is bonded. However, golfers will still enjoy a plethora of loft options as the driver is available in four high-lofted models, with five available options for fairway woods and an additional four Rescue lofts.

After the introduction of SLDR, PGA Tour Professionals began lofting up their drivers at an unprecedented rate. On average players who use SLDR have gone up a full degree or more in loft, and in many cases PGA Tour Professionals have gone as high as 12°. In fact, at the 2014 RBC Heritage there were 14 drivers with 12° of loft or more in play.

“Historically on the PGA Tour, guys would de-loft their drivers in an attempt to achieve a lower ball flight and gain distance,” said Keith Sbarbaro, TaylorMade Golf’s Vice President of Tour Operations. “But when we introduced low forward CG, players started to see huge distance leaps from added loft. This has been a monumental shift in the way of thinking and a breakthrough in unlocking more distance. With SLDR S, the same dominating distance is available to golfers of all abilities and swing speeds.”



SLDR S Metalwoods, Benefits of Low Forward CG
• Long distance comes from the combination of fast ball speed, high launch-angle and low spin-rate. TaylorMade discovered that moving the CG forward promotes more ball speed and less spin.
• Helps all golfers get closer to the ideal launch conditions of 17*/1700rpm
• Unlocks distance by enabling golfers to hit the ball higher with less spin – WHEN THEY ADD LOFT.

Loft is Taking Over the Tour
Not too long ago, seeing a driver with double-digit loft on the PGA Tour was an anomaly. But that all changed after TaylorMade introduced the distance-producing power of low forward CG. The list below displays the number of 12°-plus drivers in play at the respective PGA Tour stops.
• Zurich Classic – 13
• RBC Heritage – 14
• Shell Houston Open – 7
• Valero Texas Open - 10
• Arnold Palmer Invitational – 9

To help celebrate the launch of SLDR S metalwoods, TaylorMade will “Silver Out” the majority of its Tour Staff Professionals at the Players Championship and the HP Byron Nelson Championship. Players will wear silver adidas Golf apparel, carry silver staff bags and play Tour-only satin silver SLDR drivers with adjustable features.

SLDR S Metalwoods Options
For Asia Region, the SLDR S driver is available in three standard high-lofted options (10°, 12°, and 14°) each equipped with the lightweight Mitsubishi Rayon TM1-414 graphite shaft (S, SR, and R flex, 46g).

SLDR S fairway woods are equipped with the lightweight Mitsubishi Rayon TM1-414 graphite shaft (S, SR, and R flex, 43g), and are available in three models/lofts: 3W (15°), 5W (19°), and 7W (23°). The SLDR S Rescue shaft is the Mitsubishi Rayon TM5-414 graphite shaft (S and R flex, 61g), and is available in four models/lofts: 3 (19°), 4 (22°), 5 (25°) and 6 (28°).


SLDR Irons are the Complete Iron Package
SLDR Irons are engineered for golfers seeking a classic clubhead in terms of shape, size and finish, combined with the distance-enhancing and yardage-consistency benefits of TaylorMade’s renowned Speed Pocket technology.*

First featured in the legendary RocketBallz fairway woods and Rescue Clubs, and later adapted for the RocketBladez® and SpeedBlade™ irons, the SLDR iron’s Speed Pocket, with new ThruSlot Technology, is characterized by a 4mm-wide slot cut high up behind the clubface. This ThruSlot enables a large area of the face to flex and rebound at impact, resulting in faster ball speed, a higher launch angle, strong ball flight and a steep, quick stopping descent angle.

“Golfers want to hit their irons far, which has put us on a path to engineer iron sets that have driver-like speed,” said Tomo Bystedt, TaylorMade’s Director of Product Creation for Irons, Putters and Wedges. “To find that speed, we created ultra-thin faces, introduced Inverted Cone Technology and now an enhanced Speed Pocket with ThruSlot Technology. The ThruSlot extends all the way through the bottom cavity, and works in conjunction with the ultra-thin clubface and deep undercut to promote maximum face-flex at impact.”

In addition, ThruSlot Technology promotes less sidespin for straighter flight, longer carry distances and more consistent gapping between irons than the older versions of the Speed Pocket.

The SLDR iron’s remarkable sound and feel come from an advanced vibration-dampening system that includes the polymer that fills the Speed Pocket and a shock-absorbing badge positioned in the back cavity. The Speed Pocket is found in the soles of the SLDR 3-7 irons.


Because of the SLDR iron’s classic shaping, slim topline and thin sole – which add to the iron’s overall beauty and promote keen response and playability – the company anticipates strong interest from its PGA Tour Professional Staff. The first time SLDR irons will be available on Tour will be at the Byron Nelson Championship, May 15-18. The modern-classic shape and design combined with advanced performance technology make SLDR irons playable for both PGA Tour Professionals and high-handicap golfers.


SLDR Irons Options
For Asia Region, SLDR irons are available in 4-SW with a choice of the new N.S. 930 steel shaft (S and R flex), and Mitsubishi Rayon TM7-414 graphite shaft (S and R flex). The SLDR irons are equipped with TM360 Grey Cap, 60R / 47.5g.
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Taylormade SLDR S family of Metalwoods and SLDR Irons
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